Seasonality is a common challenge faced by many destinations around the world, including Bahrain. The tourism industry in Bahrain experiences fluctuations in visitor numbers throughout the year, with peak seasons bringing in high numbers of tourists, while low seasons see a decline in visitor numbers. This fluctuation can have a significant impact on the local economy, businesses, and jobs that rely on tourism.
To address the issue of seasonality and attract more visitors to Bahrain year-round, Routes World, a leading aviation event that brings together airlines, airports, and tourism authorities, is setting new standards by focusing on low season travel and developing new routes to the destination.
Routes World is a global platform for airlines and airports to discuss and negotiate new routes, allowing destinations to connect with new markets and boost their connectivity. By participating in Routes World, Bahrain is seeking to attract airlines to launch new routes to the destination, increasing accessibility and making it easier for tourists to visit the country.
One of the key strategies being implemented by Bahrain to address seasonality is to promote low season travel. Traditionally, tourists tend to visit Bahrain during the winter months when the weather is mild and pleasant. However, Bahrain has much to offer year-round, including cultural attractions, shopping festivals, and outdoor activities.
By promoting low season travel, Bahrain is encouraging tourists to visit during the shoulder seasons and off-peak months, spreading out visitor numbers and reducing the impact of seasonality on the local economy. This approach not only benefits businesses and jobs in the tourism sector but also helps to showcase Bahrain as a year-round destination with something to offer every season.
In addition to promoting low season travel, Routes World is also providing a platform for Bahrain to showcase its unique attractions and experiences to airlines and travel industry professionals. By highlighting the country’s cultural heritage, culinary scene, and natural beauty, Bahrain is aiming to attract new visitors and diversify its tourism market.
By setting new standards in addressing seasonality through low season travel promotion and route development, Bahrain is taking proactive steps to attract more visitors year-round and boost its tourism industry. With the support of Routes World and other key stakeholders, Bahrain is well-positioned to overcome the challenges of seasonality and establish itself as a premier destination in the region.
