Saudia Holidays, the leisure arm of Saudi Arabian Airlines, has announced a new partnership with AlUla, a stunning desert region in the northwest of Saudi Arabia, to boost tourism in the region. The partnership was unveiled at the Arabian Travel Market 2024, one of the leading travel and tourism events in the Middle East.
AlUla is known for its breathtaking natural beauty, with towering sandstone cliffs, ancient rock formations, and archaeological sites dating back thousands of years. The region has been undergoing a major transformation in recent years, with the Saudi government investing heavily in infrastructure and development to make it a top tourist destination.
The partnership between Saudia Holidays and AlUla aims to promote the region as a must-visit destination for travelers from around the world. Saudia Holidays will offer a range of travel packages and experiences in AlUla, including luxury accommodation, guided tours, and cultural activities. The partnership will also focus on promoting sustainable tourism practices and preserving the region’s natural and cultural heritage.
Speaking at the Arabian Travel Market, Saudia Holidays CEO, Ahmed Al-Khateeb, said, “We are excited to partner with AlUla to showcase the beauty and heritage of this incredible region to travelers from around the world. AlUla has so much to offer, from its stunning landscapes to its rich history, and we are committed to helping it reach its full potential as a top tourist destination.”
The partnership between Saudia Holidays and AlUla comes at a time when Saudi Arabia is making a major push to boost its tourism industry. The country has been implementing a number of initiatives to attract more visitors, including the introduction of tourist visas for the first time in 2019 and the development of new tourist attractions and infrastructure.
With its stunning natural beauty, rich history, and commitment to sustainable tourism, AlUla is poised to become a top destination for travelers seeking a unique and memorable experience. The partnership between Saudia Holidays and AlUla is a significant step towards achieving this goal and will help to showcase the region’s many attractions to a global audience.
