Tourism New Zealand has recently launched a new hub dedicated to boosting international event marketing in the country. The new hub, known as the International Business Events (IBE) Hub, aims to attract more international events and conferences to New Zealand, ultimately driving tourism and economic growth.
The IBE Hub will serve as a one-stop-shop for event planners, offering support and resources to help them organize successful events in New Zealand. This includes assistance with venue selection, accommodation options, transportation, and marketing strategies. The hub will also provide information on government incentives and funding opportunities available for event organizers.
Tourism New Zealand CEO Stephen England-Hall stated, “International business events are a key driver of tourism and economic growth in New Zealand. The IBE Hub will help us to showcase New Zealand as a world-class destination for events and conferences, and attract more high-value visitors to our shores.”
The launch of the IBE Hub comes at a crucial time for New Zealand’s tourism industry, which has been heavily impacted by the global COVID-19 pandemic. By focusing on international events, Tourism New Zealand hopes to stimulate the recovery of the sector and drive visitor numbers back to pre-pandemic levels.
In addition to the IBE Hub, Tourism New Zealand is also working on a new marketing campaign to promote New Zealand as a safe and attractive destination for international events. The campaign will highlight the country’s stunning landscapes, unique culture, and world-class infrastructure, positioning New Zealand as a top choice for event planners worldwide.
Overall, the launch of the IBE Hub represents a significant step forward for New Zealand’s tourism industry. By investing in international event marketing, Tourism New Zealand aims to attract more high-value visitors to the country, boost economic growth, and showcase New Zealand as a premier destination for events and conferences.
