The World Travel & Tourism Council (WTTC) has recently announced a groundbreaking partnership with BeCause, a leading sustainability consultancy firm, to revolutionize sustainability practices in the global hospitality, travel, and tourism industry.
This collaboration comes at a crucial time as the industry continues to face unprecedented challenges due to the COVID-19 pandemic. As travel restrictions are gradually lifted and businesses begin to reopen, there is a growing recognition of the need to prioritize sustainability in order to build back better and ensure a more resilient and responsible industry for the future.
The partnership between WTTC and BeCause aims to drive meaningful change by developing a set of industry standards and best practices that will help businesses in the sector to integrate sustainability into their operations. This will include guidelines on reducing carbon emissions, conserving natural resources, supporting local communities, and promoting diversity and inclusion within the workforce.
One of the key initiatives of the partnership is the creation of a sustainability certification program for businesses in the hospitality, travel, and tourism industry. This program will provide companies with a roadmap for implementing sustainable practices and will help them to measure and track their progress over time. By achieving certification, businesses will not only demonstrate their commitment to sustainability but will also gain a competitive advantage in the market by appealing to environmentally conscious consumers.
In addition to the certification program, WTTC and BeCause will also work together to provide training and support to businesses in the industry, helping them to navigate the complex landscape of sustainability and develop customized strategies that align with their unique goals and priorities.
By partnering with BeCause, WTTC is demonstrating its commitment to driving positive change and leading the industry towards a more sustainable future. Through collaboration and innovation, the two organizations are paving the way for a new era of responsible tourism that prioritizes people, planet, and prosperity.
As we look towards the future of travel and tourism, it is clear that sustainability must be at the forefront of industry efforts. By working together, WTTC and BeCause are setting a new standard for sustainability in the global hospitality sector and inspiring businesses around the world to embrace a more responsible and ethical approach to tourism. This partnership has the potential to transform the industry and create a more sustainable and resilient future for all.
