The World Travel and Tourism Council (WTTC) has recently called for support from the European Union (EU) to ensure the growth and sustainability of the tourism industry. The impact of the COVID-19 pandemic on the tourism sector has been devastating, with travel restrictions, lockdowns, and border closures leading to a significant decline in international tourism.
The WTTC, representing the global private sector of travel and tourism, recognizes the importance of a coordinated and collaborative approach to revive the industry. It has urged the EU to provide financial assistance, implement consistent and clear travel protocols, and establish a harmonized approach for the safe reopening of borders.
One of the key areas where the WTTC seeks EU support is in providing financial aid to support struggling businesses in the tourism sector. Many businesses, particularly small and medium-sized enterprises, have faced severe financial challenges due to the prolonged closures and reduced travel demand. The EU can play a crucial role in offering financial assistance and grants to aid their recovery and ensure their long-term survival.
Furthermore, the WTTC emphasizes the need for the EU to establish consistent and clear travel protocols and guidelines. The lack of uniformity in travel restrictions and requirements across European countries has created confusion among travelers and hindered the recovery of the tourism industry. The EU can play a pivotal role in coordinating and standardizing travel protocols, including testing requirements, vaccination certificates, and quarantine measures, to restore traveler confidence and facilitate the safe resumption of international travel.
Additionally, the WTTC calls for a harmonized approach for the reopening of borders within the EU. The disjointed approach of individual member states in reopening borders has further complicated the recovery process. The EU needs to work collaboratively to establish a coordinated and unified strategy for reopening borders, allowing for the free movement of travelers while ensuring public health and safety.
The revival of the tourism industry is not only crucial for the economic recovery but also for the preservation of millions of jobs and livelihoods that depend on the sector. The WTTC estimates that the tourism industry supports one in ten jobs globally and accounts for 10.4% of global GDP. It is imperative for the EU to recognize the significance of the tourism industry and prioritize its recovery.
The EU has already taken some steps in supporting the tourism sector, such as the establishment of the Digital Green Certificate, which aims to facilitate safe travel within the EU. However, more comprehensive support is needed to address the challenges faced by businesses in the tourism sector and to ensure a sustainable and resilient recovery.
In conclusion, the WTTC’s call for EU support in tourism growth highlights the urgent need for coordinated efforts to revive the industry. Financial aid, consistent travel protocols, and a harmonized approach to reopening borders are essential to restore traveler confidence, support struggling businesses, and enable the tourism industry to thrive once again. The EU has a significant role to play in ensuring the recovery and sustainability of the tourism sector, which is vital for the economic well-being of member states and the preservation of jobs and livelihoods.
